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While waiting for a client...
..who hasn't shown, and will get to pay for that privilege, I have been reading through weeks of posts at a women's SF/Fantasy writing group I belong to. Some of it is dated, but most is what the list usually is--good references, good research tips, articles that might be useful--
Here's one that might interest a lot of you, if you missed its first appearance.
http://www.wired.com/wired/archive/12.10/tail.html
It's called "The Long Tail," and discusses the fairly recent phenomena of the hits selling at NetFlix and Amazon, etc. etc. leading people to lesser known books, movies, music--just about everything. You need to have a few names that people arrive looking for--but if you also have a side panel that says: "People who rented/bought XXX also rented/bought YYY," suddenly you have an exploding niche market.
Here's one that might interest a lot of you, if you missed its first appearance.
http://www.wired.com/wired/archive/12.10/tail.html
It's called "The Long Tail," and discusses the fairly recent phenomena of the hits selling at NetFlix and Amazon, etc. etc. leading people to lesser known books, movies, music--just about everything. You need to have a few names that people arrive looking for--but if you also have a side panel that says: "People who rented/bought XXX also rented/bought YYY," suddenly you have an exploding niche market.