The economics of the "short" cappuccino

[alfreda89]

"Here's a little secret that Starbucks doesn't want you to know: They will serve you a better, stronger cappuccino if you want one, and they will charge you less for it. Ask for it in any Starbucks and the barista will comply without batting an eye. The puzzle is to work out why."

http://www.slate.com/id/2133754?nav=wp

Comments

[incandragon.livejournal.com]

It works out well on two fronts, then. I'm happier spending the extra 30 cents to have more drink. It's not the coffee I crave, but the hot beverage. Truth to tell, I prefer milk to coffee, so stronger coffee does not equal better coffee in my world.

I loved the info about "embarasing the rich into paying more, while keeping those who a serious about frugality happy."

The cost point info I kinda knew: B's dad used to own a string of Cinnabon stores. The quality vs. cost ratio on the cinnamon rolls and mocha drinks was too narrow to stay in business. They covered their expenses on the iced teas and sodas (as do most restaurants).

[alfreda89.livejournal.com]

The cost point info I kinda knew: B's dad used to own a string of Cinnabon stores. The quality vs. cost ratio on the cinnamon rolls and mocha drinks was too narrow to stay in business. They covered their expenses on the iced teas and sodas (as do most restaurants).

Interesting--I knew that movie theaters stayed in business through concessions, but not that small restaurants had that tight a margin.

I like warm in the AM, too, but I'd brew my own and take in a thermacup--$15+ a week could go to dining out with friends, savings, etc.