alfreda89: 3 foot concrete Medieval style gargoyle with author's hand resting on its head. (Red Cascade)
alfreda89 ([personal profile] alfreda89) wrote2007-08-10 01:32 am
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Red-shirt math explained

This bit of fun is courtesy [livejournal.com profile] suricattus.

http://www.clicktracks.com/insidetrack/articles/kirk_analytics.php?source=nws072007


Analytics According to Captain Kirk

By Matt Bailey (Founder, SiteLogic)

"In my seminars, I enjoy teaching analytics because the fun is in finding effective and memorable methods to help people understand the concepts. One of my favorites is an analysis of the Red-Shirt Phenomenon in Star Trek.

"What? You don't know about the Red Shirt Phenomenon? Well, as any die-hard Trekkie knows, if you are wearing a red shirt and beam to the planet with Captain Kirk, you're gonna die. That's the common thinking, but I decided to put this to the test. After all, I hadn't seen any definitive proof; it's just what people said. (Remind you of your current web analytics strategy?) So, let's set our phasers on 'stun' and see what we find..."